Analysis of Questionnaire

This is the questionnaie. I gave copies of this to various people from various groups and backgrounds. For the first question, I found that most people seemed to want a magazine with a wide range of musicians.

On the second question, most people were willing to pay between £2-£4 for a magazine, which is something that will come into serious thought when creating the first draft of my magazine.

On the third question, it was almost unanimous that people read magazines once a month.

The fourth and fifth questions were the most important for the decision of what style my magazine would be. The fourth question brought a wide divide of interests and so did the fifth question as well. This gave me the final push i needed to decide to do a mixed magazine to unite all these divides of interest togehter into one.

The sixth question was just to know if people go to any other places to buy their magazines other that local newsagents. Some people go to all lengths to buy their favourite magazines, including "2-hour long journeys" just to get their favourite magazine.

With my findings of a wide divide of interests, A mixed magazine seems by far the best choice for me to do.

Feature Q Magazine

This is the Q magazine, I chosen to use this as my inspiration for my magazine sOunD iQ. This is because Q magazine is a mixed mag. It has the main image of madonna, the "Queen of Pop" but also has bands like the Kaiser Chiefs, so it doesn't sway in any direction when it comes to its music style. Based on my Questionnaire, my magazine is going to be like the Q magazine.

                                                       Publication Plan

Title
The masthead title of my magazine will be called sOunD iQ

Positioning statement/selling line
The selling line of my magazine will be The Uk's Music Magazine I decided that this would be the selling line of the magazine because it goes with the magazine's boastful arrogance that we know what's best for the music scene in the Uk.

Frequency of Publication
This magazine will be published once every month, apart from the special issues that may come out in the middle of the month.

Price
Based on the questionnaire, people wanted a  once a month magazine, that cost from £2-£4. I have decided to make my magazine cost £3.50 with the special issues costing £2.50.

Distribution
The magazine will be distributed by IPC media. It will be distributed in local newsagents up to big-chain supermarkets.

Rationale
The magazine offers its own perspective on star musicians from various types of music.

Sytle

The magazine has a target audience for people who can enjoy various forms of music and like various artists.

Regular Content

The regular content of the magazine is the artist feature that appears on every issue. Also there are photo shoot pictures that are on show in the magazine in every issue aswell.

Feature content